Your guide to Metro's Moi rewards program

The Moi Program is RBC and Metro's rewards program, aiming to reward people who grocery shop at Metro and its affiliate stores.

While we adhere to strict editorial guidelines, partners on this page may provide us earnings.

RBC Moi is a loyalty program that allows customers to earn Moi points for purchases at Metro, Food Basics, and other stores.

There’s a new rewards game in town, which may be perfect for you – depending on where you do most of your grocery shopping. So, let’s dig into the Programme Moi (or Moi Rewards as it's known outside Quebec) – which, as you might know, means “me” in French. Which leads us to believe this program is all about me.

Or, you, I guess. 

At a glance

RBC Moi rewards program: at-a-glance

Feature
Details
Participating stores
Metro, Food Basics, Jean Coutu, Super C, Brunet, Première Moisson
Base Moi points earning rate
Varies by store (see below)
Bonus earning
1 extra Moi point for every $2 spent*
Minimum purchase for bonus
$60 at Metro, Food Basics, Super C• $40 at Jean Coutu, Brunet or $20 at Première Moisson
Redemption minimum
500 points ($4 value)
Redemption options
Everyday essentials at participating stores
Point crediting time
Up to 90 days from transaction date
Point expiration
Moi points do not expire

* Conditions apply. See full terms and conditions for details.

Top Moi credit cards

Top Moi cards & alternatives

Card

Welcome Offer

  • Why you can trust Money.ca's best Metro Moi rewards credit card list

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    Money.ca rates all credit cards on a numeric scale of 1 to 5 stars, with 1 being the lowest and 5 the highest rating, respectively. Money.ca’s proprietary scoring formulas break down the confusing language, complex points, rewards and earn rates to give you the real data that caters to your needs first, not ours.

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What is Moi?

What is the Moi rewards program?

The Moi program is a proprietary loyalty program launched by METRO Inc. in partnership with RBC. Moi Rewards lets you earn points on everyday essentials at participating stores like Metro, Food Basics, Jean Coutu, Super C, Brunet, and Première Moisson. It also provides you with customized coupons and offers tailored to your unique shopping habits, which you can use for groceries, beauty products and health products.  

Moi launched in Quebec and New Brunswick in late 2024, but as of January 2025 the program now extends into Ontario

What brands are part of the Moi program?

Store type
Metro Inc. brands
Groceries
Metro, Food Basics, Super C, Marché Ami, Les 5 Saisons
Pharmacies/drugstores
Jean Coutu, Brunet
Bakeries
Première Moisson
How to join Moi

Want to join the Moi Rewards program? It's easy and takes just a few steps:

  1. 1.

    Visit moirewards.ca or use your favorite participating banner's app

  2. 2.

    Create your identifier (this'll be your login for Metro, Food Basics, and Jean Coutu)

  3. 3.

    Choose "Create a new card" to start enrollment

  4. 4.

    Complete your profile and accept the program conditions

Moi Rewards guide Canada

Enrolling in Moi is easy. Image courtesy of Moi

How to earn points

How do I earn Moi points?

You’ll earn one point for every dollar spent and a $4 reward for every 500 points earned. You can redeem points whenever you like, spending them on your favourite products in-store.

  • Shop and earn: Start accumulating points at a base rate of 1 point per $3 spent at participating locations, including Metro, Food Basics, Super C, Jean Coutu, Brunet, and Première Moisson
  • Boost your earnings: Link an eligible RBC credit card or debit card account to your Moi account. This allows you to earn additional points (discussed below)

New users will earn 250 points as a welcome bonus, which can be uploaded to your Moi card and will be given upon enrollment. As an extra cherry on top, you can also earn 10,000 bonus points if you also sign up for a Moi RBC Visa card – more on that below. 

up to 10,000 points

Welcome Bonus

$31

First Year Value

$0

Annual Value

Welcome Bonus: Get up to 10,000 bonus Moi points (a value of $80) Expires Jul 08, 2025

Learn More Apply Now On RBC's Secure Site

Adding the RBC Moi Visa credit card is an easy way to supercharge your points tallying. 

  • Earn 2 for every $1 spent on dining or gas purchases (including EV charging) or when you pay with your moi RBC Visa‡ credit card and swipe your Moi program card at participating Metro, Jean Coutu, Brunet and Première Moisson stores*
  • Earn 2 Moi points at participating Metro, Jean Coutu, Brunet and Première Moisson stores when you pay with your moi RBC Visa credit card and swipe your Moi program card.
  • 2X Moi Points on Gas and EV Charging
  • Get up to 10,000 bonus points! Offer ends July 8, 2025.
  • Best part? No annual fee!

Disclosures:

  • Refer to RBC page for up to date offer terms and conditions.

    This post contains affiliate links. Please read disclaimer for more info. 

    Disclaimer: Money.ca may engage in affiliate marketing, which is done by embedding tracking links into Money.ca. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

As noted, the basic earning rate is 1 point for every $3 spent, but here's where it gets exciting: link your eligible RBC debit or credit card to your Moi account, and you'll snag an extra point for every $2 spent (minimum purchase required, but we'll get to that in a sec).

Here's how to link your RBC card to Moi rewards:

  1. 1.

    Log on to your RBC Online Banking account

  2. 2.

    Enter your RBC Moi 

  3. 3.

    Link your Moi rewards account with your eligible RBC debit card

Moi top tip: Check coupons before you shop

Make it a habit to check your app before each shopping trip. New deals pop up regularly, and you don't want to miss out on extra savings.

What are points worth?

What are Moi points worth?

Moi points aren't the most lucrative currency in loyalty rewards, with each Moi point is worth about 0.8 cents. This means that 500 Moi points = $4 in rewards value

Do points expire?

Do Moi points expire?

No, RBC Moi points do not expire. 

How to redeem points

How do I redeem Moi points?

Points can be redeemed any time at checkout at nearly 900 Metro, Super C, Brunet and Première Moisson stores in Quebec and Jean Coutu stores in Quebec, Ontario and New Brunswick.

Moi benefits

Additional benefits of the Moi rewards program

The moi reward program isn’t all about earning points on purchases. You’ll also get personalized coupons and weekly offers to earn additional points. 

Want to supercharge your savings with Moi Rewards? Here's how to get and use those valuable Moi coupons:

  • Download and scan: Get the My Metro or Food Basics app on your smartphone. The more you use it, the smarter it gets. It's like having a personal shopping assistant in your pocket!
  • Personalized offers: Love Kettle Chips or swear by CeraVe skincare? The app learns your preferences and sends tailored coupons directly to your phone. It's savings that match your lifestyle.
  • Easy setup: Link your Moi Rewards card to the app or on moirewards.ca. It's a one-time step that unlocks a world of savings.
  • Redeem with ease: Browse "my coupons" in the app, add the ones you want, and scan your Moi Rewards card at checkout. It's that simple!
Moi compared

How does the Moi rewards program compare?

How does Moi stack up with other leading loyalty programs in Canada?

The PC Optimum rewards program may be Canada's most popular retailer-specific program. It’s used by Loblaws companies, including Loblaws, No Frills and Shoppers Drug Mart. 

Like Moi, customers earn points when shopping at those stores and can redeem those points directly at checkout. It also provides personalized offers based on your shopping habits. In addition to those regular purchases, you can also earn points through special offers at other stores, including Loblaws, Joe Fresh, No Frills, Real Canadian Superstore, Valu-Mart and several others.

Moi Rewards PC Optimum Rewards
Brands:
• Metro
• Food Basics
• Super C
• Jean Coutu
• Brunet
• Première Moisson
Brands:
• Loblaws
• No Frills
• Real Canadian Superstore
• Shoppers Drug Mart
• Esso
• Mobil
Points value:
500 points = $4 (0.8 cents per point)
Points value:
10,000 points = $10 (0.1 cents per point)
Minimum redemption:
500 points ($4)
Minimum redemption:
10,000 points ($10)
Reach:
• Ontario
• Quebec
Reach:
Nationwide

Key Takeaways:

  • Store network: PC Optimum has a wider network of stores across Canada, while RBC Moi is concentrated in Quebec and Ontario.
  • Earning power: PC Optimum offers more points per dollar spent, but RBC Moi points are worth more when redeemed.
  • Flexibility: RBC Moi allows for more flexible redemption amounts, starting at just $4 worth of points.
  • Credit card integration: Both programs offer enhanced earning potential with their respective credit cards.
  • Personalization: Both programs provide personalized offers through their apps, helping you maximize your points.

Read more: Best PC Financial Credit Cards in Canada

Another popular rewards program, Scene members earn one point for every $2 spent on participating grocery stores, including Sobeys, Safeway, Foodland, FreshCo. and IGA.

They also earn five points for every dollar spent at Cineplex; three points for every dollar spent at Expedia; 50 points for every $50 spent at Home Hardware; one point for every $3 spent at Harvey’s, Swiss Chalet, East Side Mario’s, Montana’s BBQ & Bar, Bier Market and Kelsey’s Original Roadhouse; and one point for every $1 spent at The Rec Room and Playdium.

That’s a lot of options to rack up points. Unlike the Moi program, which only allows points redemption in participating stores, Scene points can be redeemed at participating grocery stores, at movie theatres and for various travel, shopping and entertainment options. 

Moi Rewards Scene+ Rewards
Brands:
• Metro
• Food Basics
• Super C
• Jean Coutu
• Brunet
• Première Moisson
Brands:
• Cineplex
• Recipe restaurants (Swiss Chalet, Harvey’s, etc.)
• Sobeys
• Safeway
• IGA
• Foodland
• FreshCo
• Apple
Points value:
500 points = $4 (0.8 cents per point)
Points value:
Varies, up to 1 cent per point
Minimum redemption:
500 points ($4)

Minimum redemption:
Varies
Reach:
• Ontario
• Quebec
Reach:
Nationwide

Key takeaways:

  • Versatility: Scene+ offers a wider range of redemption options, including travel and entertainment, while RBC Moi focuses on everyday savings at specific retailers.
  • Geographic coverage: Scene+ has a broader national presence, whereas RBC Moi is concentrated in Quebec and Ontario.
  • Point value: RBC Moi points have a consistent value, making it easier to calculate savings. Scene+ point values can vary based on redemption choice, potentially offering higher value for travel redemptions.
  • Earning potential: Both programs offer enhanced earning rates with linked credit cards. Scene+ may edge out for those who frequently dine out or watch movies.
  • Everyday vs. lifestyle: RBC Moi is geared towards everyday essentials (groceries, pharmacy), while Scene+ caters to a mix of essentials and entertainment.
  • Flexibility: Scene+ offers more flexibility in how you can use your points, from movies to travel to statement credits.

Canadian Tire also boasts a wildly popular loyalty program:  Canadian Tire Triangle Rewards. The old, paper money-based loyalty program is long gone, but CT Money is still going strong through its digital facelift. 

This loyalty powerhouse lets you earn and redeem CT Money across a network of popular Canadian retailers, with names like Canadian Tire, Mark's and Atmosphere making the lsit, along with gas station brand Gast+. 

Whether you're a DIY enthusiast, sports nut, or just love saving on everyday essentials, Triangle Rewards has got your back.

Moi Rewards Canadian Tire Triangle Rewards
Brands:
• Metro
• Food Basics
• Super C
• Jean Coutu
• Brunet
• Première Moisson
Brands:
• Canadian Tire
• Sport Chek
• Mark's
• Atmosphere
• Gas+
• Participating Husky locations
Points value:
500 points = $4 (0.8 cents per point)
Point valuation:
$1 in CT Money = $1 CAD (1:1 ratio)
Minimum redemption:
500 points ($4)
Minimum redemption::
No minimum (can redeem from $0.01)
Reach:
• Ontario
• Quebec
Reach:
Nationwide

Key Takeaways:

  • Store network: Canadian Tire Triangle has a wider network of stores across Canada, focusing on home, auto, and sporting goods. RBC Moi is concentrated in Quebec and Ontario, primarily for groceries and pharmacy needs.
  • Earning power: Canadian Tire Triangle offers a more straightforward earning structure with CT Money, which has a 1:1 redemption value. RBC Moi points have a slightly lower value but can be earned on a broader range of everyday purchases.
  • Flexibility: Both programs offer flexible redemption, but Canadian Tire Triangle allows you to redeem any amount of CT Money without a minimum threshold.
  • Credit card integration: Both programs offer enhanced earning potential with their respective credit cards. The Triangle World Elite Mastercard stands out with its high earn rate and additional perks.
  • Personalization: Both programs provide personalized offers through their apps, helping you maximize your rewards.
  • Additional benefits: Canadian Tire Triangle offers unique perks like no-fee financing options and exclusive member pricing.

Use your RBC card for everything (within reason, of course). From your morning coffee to your monthly bills, every swipe adds up. Don't forget to link your card to Petro-Canada for bonus points on fuel purchases.

Cory Santos, Money.ca credit card expert
Best Moi alternatives

Top alternatives to a Moi credit card

Best overall🏆

Best Moi alternative overall

BMO CashBack® Mastercard®*

3.5

Winner: Best No Annual Fee

5% cash back

Welcome Bonus

$526

First Year Value

$401

Annual Value

Welcome Bonus: Get 5% cash back in your first 3 months* Expires Jun 01, 2025

Learn More Apply Now On BMO's Secure Site

BMO CashBack Mastercard -🏆 winner, best no annual fee credit card in the Money.ca Credit Card Awards

The BMO CashBack Mastercard is a lucrative credit card without the hassle of an annual fee. Cardholders enjoy a juicy welcome bonus of up to 5% cash back plus a 0.99% intro APR on balance transfers. 

The BMO CashBack offers solid cash back rewards too, with the big highlight the 3% (up to a monthly max of $500) cash back on groceries and the 1% cash back on recurring bill payments such as streaming services, subscriptions or monthly utilities. All other purchases net you 0.5% back. 

Disclosures:

  • *Terms and conditions apply.
  • BMO is not responsible for maintaining the content on this site. Please click on the Apply now link for the most up to date information.


Best gas savings

Best Moi alternative for gas savings

up to 10¢ off/L

Welcome Bonus

$249

First Year Value

$0

Annual Value

Welcome Bonus: Get up to 10 cents off per litre at participating gas stations with Journie Rewards.

Learn More Apply Now On CIBC's Secure Site

The CIBC Dividend® Visa* Card is another no annual fee cash back card to consider. The Dividend  features a similar income requirement as the BMO card but offers a larger savings at the pump:

  • Get up to 10 cents off per litre at participating gas stations with Journie Rewards

That savings is several cents more than you'll find elsewhere with Canadian loyalty programs and is in addition to the rather uninspiring 1% cash back on eligible gas, electric vehicle charging, transportation, dining and recurring payments. 

In addition to cash back rewards, the card offers some insurance coverage. You'll enjoy double the manufacturer's warranty on new purchases plus $100,000 in common carrier insurance.  

Disclosures:

  • †Terms and Conditions Apply. This offer is not available for residents of Quebec.
  • This is a digital-exclusive offer.†

    To be eligible for this offer:

    1) this offer must have been directly communicated to you from CIBC or from a partner/affiliate; and

    2) you must apply for the eligible card through the link provided in the CIBC or partner/affiliate communication to you.†

    This offer is reserved for you. Please do not forward it to anyone else.

    CIBC may approve your application, but you are not eligible to receive this Offer if you have opened, transferred or cancelled another Dividend card within the last 12 months.†

    Any opinions, analyses, reviews, or recommendations expressed on this page are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by our advertising partners.

Best for bankers

Best for bankers

$484

First Year Value

$384

Annual Value

Welcome Bonus: Get a bonus 10% cash back for the first 2 months – up to $100. Plus, a 1.95% promotional balance transfer interest rate for the first 6 months.

The Tangerine Money-Back Credit Card has become one of the most popular no annual fee credit cards in Canada thanks to its 2% back on two categories of your choice, with options like groceries, gas, bills, hotels, drugstores, entertainment, transit, parking and more. 

Even better, unlock a third category for 2% cash back with a Tangerine Savings account, supercharging the rewards even further. Earn 0.50% on all your other everyday purchases.

Pros and cons

Pros and cons of the Moi rewards program

Pros

Pros

  • Free to join: There's no charge to join Moi

  • Large number of stores: Over 1,100 participating stores

  • No expiry: Points don't expire in the Moi rewards program.

Cons

Cons

  • Limited availability: Primarily focused on Quebec and Ontario, limiting its appeal for residents of other provinces

  • Limited flexibility: Options for redeeming points are limited

  • Low points value: Moi points aren't a valuable currency, meaning you'll spend more to earn more

Conclusion

Conclusion

The RBC Moi rewards program offers a flexible and valuable way for Canadians to earn and redeem points on their everyday spending. With its diverse redemption options, from travel and merchandise to financial products, RBC Moi rewards caters to a wide range of preferences and lifestyles.

FAQs

FAQs

  • Can I get a physical moi card?

    +

    Yes, you’ll get a digital moi card when you sign up. You can also request a physical card when you visit a participating store.

  • How do I use moi points?

    +

    You can use moi points instantly by redeeming them at checkout. After you've earned a minimum of 500 points, which are worth $4, you can redeem them at any participating store to save on your shopping bill.

  • How much are moi points worth?

    +

    One hundred and twenty-five moi points are worth $1 in cash rewards. You can redeem a minimum of 500 points ($4) at checkout at participating stores.

DisclaimerMoney.ca may engage in affiliate marketing, which is done by embedding tracking links into Money.ca. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

Justin da Rosa Freelance Writer

Justin is a writer and editor who has been covering personal finance for over 10 years. He's written for companies such as KOHO, Ratehub, BMO, Zoocasa, and Questrade, among others. Justin also created a course in Content Creation, which he taught at York University for four years. When not writing, Justin can be found at a live concert, on the golf course, riding a motorcycle, or sailing.

Cory Santos Finance editor

Cory Santos is a finance writer, editor and credit card expert with nearly a decade of experience in personal finance. Cory joined Wise Publishing from BestCards, with bylines in numerous print and digital publications across North America, including the Miami Herald, St. Louis Post-Dispatch, Debt.ca, AOL, MSN and Medium as well as financial podcasts like KOFE Talk.

Disclaimer

The content provided on Money.ca is information to help users become financially literate. It is neither tax nor legal advice, is not intended to be relied upon as a forecast, research or investment advice, and is not a recommendation, offer or solicitation to buy or sell any securities or to adopt any investment strategy. Tax, investment and all other decisions should be made, as appropriate, only with guidance from a qualified professional. We make no representation or warranty of any kind, either express or implied, with respect to the data provided, the timeliness thereof, the results to be obtained by the use thereof or any other matter. Advertisers are not responsible for the content of this site, including any editorials or reviews that may appear on this site. For complete and current information on any advertiser product, please visit their website.

†Terms and Conditions apply.