Tyler Wade, contributor at Money.ca.ca

Tyler Wade

Personal finance content strategist & writer

Tyler Wade is a seasoned content strategist with over a decade of expertise in creating customer-focused, revenue-driving content. As the founder of Create Content Canada, Tyler helps businesses align their messaging with customer needs, leveraging data-driven insights and innovative content strategies to deliver measurable results.

With a career spanning roles at Superside, Ratehub.ca, and Wise Publishing, Tyler has built a reputation for crafting high-performing content programs. At Superside, he led initiatives to scale content production, achieving open rates exceeding 35% and developing BoFu materials that clarified complex product offerings. At Ratehub.ca, Tyler spearheaded the creation of an insurance content portfolio from the ground up, which helped to launch their an in-house insurance brokerage, and produced the award-winning Real Money Talk podcast.

An advocate for education, Tyler has shared his expertise as a guest lecturer at York University and Youth Employment Services, offering actionable insights on personal finance, content marketing and SEO. He holds certifications in email marketing and video production and is a recognized speaker at industry events like the Superside x Animalz Content Marketing Summit.

Tyler's ability to connect the dots across platforms—blogs, podcasts, videos, and social media—has earned him accolades as a storyteller and strategist. Whether advising B2B teams or building content engines from scratch, Tyler’s work reflects his commitment to excellence, creativity, and results.

Certifications: HubSpot Email Marketing, LinkedIn Video Production Notable Clients: Superside, Ratehub.ca, Wise Publishing, Forbes, KOHO and more.

Author Expertise

  • credit cards
    credit cards
  • investing
    investing
  • banking
    banking

Author Education

  • Education
    Metropolitan University of Toronto
  • Education
    University of Toronto

Tyler Wade in the news

The fine enterprise reporting and exclusive material found on Money.ca routinely draws the attention of news organizations. Here are a few of our most recent media mentions.

How to start investing and why you need to

MoneyWise · How to start investing and why you need to

Interview with Chantel Chapman on Money Trauma

Featured Articles
by Tyler Wade
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by Tyler Wade